Tuesday, September 1, 2015

The Power of Choice Campaign/ Reality Challenges Popular Beliefs

The Power of Choice was created to reduce the number of youth in our community who use alcohol, tobacco, and other drugs (ATOD). This has been accomplished by using a social norms marketing campaign. It helps replace false norms (perception that most students are using alcohol and drugs) with the true norm (reality that most D203 & 204 students are not using).